Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase.
Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should be as specific as possible, in order to not waste money on weak clicks.
One of the great things about Facebook Ads are the demographics. Users can select from - age, zip codes, interests, marital status, educa...
In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram.
At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Great for SEO! We've also been able to keep in touch with customers on Instagram because they post their purchase and use a business hashtag or tag the businesses Insagram account. We then listen and follow and i...
It is incredible how technology and innovation is changing our world. Recently, I came across an incredible product by Microsoft called Hololens. This will inspire you and perhaps be a little creepy, but imagine the possibilities. Product designers will love this! Plus there could be many social media capablilites. It's like FaceTime meets Photoshop meets steroids!
Architects, interior designers, specialists, and even your friends can create holograms in your space in real time to show you what a 3D product would look like. Imagine all the services that could be offered from afar and brought to your own home or office!
"The difference between a dream and a goal...is a plan!" - Anonymous
Are you crunched for time, but need a plan for your social media? You know you need to update your social media regularly, but you cannot afford a Social Media Manager. First, try hiring a social media consultant. To help you write up a plan or guide for your business. We've come with our own guide below to show you that if you spend 15 minutes on your social media a day, you can easily see results. This a more general guide, meaning you business may require something a little different.
5 Quick Tips:
1. Pick your top 3 social media platforms and spend 5 minutes on each platform! 3 minutes of reading and browsing...
15 years ago nobody would understand you if you said, "My social media is a mess!" Well, in the past 10 years, we hear it all the time.
Many people don't know where to start with their social media plan. Businesses are so focused on running their business that many key marketing tools are ignored. If a business is using social media, and doesn't have an inhouse marketer constanly updating social media outlets, chances are it's a bit of a mess. Even large brands start to have "messy" social media because their are multiple hands touching the outlets and posting content without a clear strategy or message.
We are all visual creatures. Sometimes COLORS speak louder than words, and as the famous quote goes.. a picture is worth a thousand words!
In our visiual culture, you can gain tremendous engagement on your website and on social media, with compelling graphics. Brand your graphics with your logo, use fonts and colors from your website. You can showcase your message and your product to create an engageming and compelling statement.
Don't know where to start?
1. Use a photo-editing software. We like Adobe Photoshop.
2. Find a product or quote that is relevant to your brand.
I recently spoke to an SEO guru working with large brands on boosting their Google ranking. Isn't that what we all want? To be #1 on Google?
Here are 5 things I learned that will keep your business relevant in the Google world.
1. Google Analytics - Track. Analyze. Repeat. - If you have not yet installed Google Analytics on your website. Get started. It's pretty much copy/pasting code into your website, and then you can start stalking... wait, TRACKING your visitors. Are they coming from South Africa? New York City? Are they spending 5 hours on your site or 5 seconds? All of this information will make you a better marketer and help you understand your customers.
I had an English teacher in high school that would tell her students that an essay should be like a woman's skirt, "Long enough to cover the subject, but short enough to be interesting." She was clearly very wise, and this is the best advice for managing your social media.
In our content obsessed society, it's rarely a good thing to go on and on! When it comes to posting on Facebook, you want to keep it under 80 characters. Why? Because research says so! Of course, sometimes you will have to go a bit above 80 to get some improtant information across, but if you keep it short you will see more views, comments, and overall engagement. Basically, so...