"Video Killed the Radio Star"... In Social Media the VIDEO can make you a STAR!
If you're looking at your social media stats the past few months you will realize that your posts are not getting as much traffic as before. You're probably frustrated. Not only is Facebook pushing users to use "boosted" posts and ads, to get the word out about your brand, but in some ways Facebook is democratic and with it's data and fancy algorithms, has noticed that users want VIDEOS!
In January 2015, Facebook reported that over 50% of people in the US who come to Facebook daily watch at least one video per day (TechCrunch). It doesn’t break out how many of those are auto-played but d...
Blogs started in 1997, as weblog, but it's now taken off. Every client I work with has a blog. When I frist started Sheer Concepts in 2011, I knew I wanted to help market small businesses. I focused on social media outlets like Facebook and Twitter, and helped them with branded materials, and graphic design services. After the first year, I realized along with my clients that marketing a small business was now a new atmosphere. Social media posts had to be frequent and unique, graphics had to come in multiple formats to fit (Instagram, Facebook, Email Marketing, and print!). How is a small business supposed to keep up? We can help!
Your Facebook Page is just as important as your website.
Facebook is making a lot of updates to Facebook pages, and we don't want you to fall behind. The algorithm of what will pop up on someones newsfeed and what to share is changing, which means your posts might need to change as well.
1. Call-To-Action Button on Facebook Cover Photo - Make sure to connect this to your website, and use an appropriate button for your fans! Facebook will also share the analytics of how many clicks your getting!
2. Short & Sweet - Keep your posts under 80 characters, this will help maximize the views. Also, Facebook is now giving less views to posts that sound like a sales pitch - "Check out ou...
What can you learn from art? A lot. Afterall, the original graphic designers were artists, and the first marketers were also artists. As artists comment on society, one artist really speaks to me when it comes to running a business. Edgar Degas, a 19th century French painter obesssed with ballerinas, can teach us a lot about the effort of starting and maintaining a business.
Here are 3 things we can learn from a Degas painting of a ballerina:
1. DEDICATION- Whether is how Degas painted 100s of ballerina without losing his motivation, he depicted the ballerinas as dedicated to the study of ballet. Ballet takes lots of patience, perseverence, and commitment. Balle...
Was Andy Warhol right? Warhol was a 1960s American Pop-Artist. He is famous for his Marliyn Monroe screen prints and Campbell Soup Paintings. His artistic commentary on pop culture can still be seen every where and is extremely relevant today. His quote, "In the future everybody will be world famous for 15 minutes." Sounds like a preminition to social media.
Warhol knew a lot about the advertising world, as he started his career in New York City designing advertisements and magazine covers. He was bascailly a graphic designer, using branding and art to drive sales.
Warhol clearly saw the writing on the wall. He saw the influence Hollywood had on socie...
If you're a small business you're probably overwhelmed with all the social media platforms you need to be active on. It's important to focus your time on the social media outlets that speak to your industry and demographic.
Pinterest has over 70 million users, with almost 80% being female (Hubspot)! Girls are planning their weddings, decorating their homes, and pinning their favorite clothes on this bustling social network. This doesn't mean other businesses cannot benefit from Pinterest features and the impact it can have on your business. Pinterest is great for SEO, generating customer leads, and brand awareness & engagement.
Don't know where to start? Here our a few tips on cre...