"Video Killed the Radio Star"... In Social Media the VIDEO can make you a STAR!
If you're looking at your social media stats the past few months you will realize that your posts are not getting as much traffic as before. You're probably frustrated. Not only is Facebook pushing users to use "boosted" posts and ads, to get the word out about your brand, but in some ways Facebook is democratic and with it's data and fancy algorithms, has noticed that users want VIDEOS!
In January 2015, Facebook reported that over 50% of people in the US who come to Facebook daily watch at least one video per day (TechCrunch). It doesn’t break out how many of those are auto-played but d...
Your Facebook Page is just as important as your website.
Facebook is making a lot of updates to Facebook pages, and we don't want you to fall behind. The algorithm of what will pop up on someones newsfeed and what to share is changing, which means your posts might need to change as well.
1. Call-To-Action Button on Facebook Cover Photo - Make sure to connect this to your website, and use an appropriate button for your fans! Facebook will also share the analytics of how many clicks your getting!
2. Short & Sweet - Keep your posts under 80 characters, this will help maximize the views. Also, Facebook is now giving less views to posts that sound like a sales pitch - "Check out ou...
Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase.
Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should be as specific as possible, in order to not waste money on weak clicks.
One of the great things about Facebook Ads are the demographics. Users can select from - age, zip codes, interests, marital status, educa...