I recently spoke to an SEO guru working with large brands on boosting their Google ranking. Isn't that what we all want? To be #1 on Google?
Here are 5 things I learned that will keep your business relevant in the Google world.
1. Google Analytics - Track. Analyze. Repeat. - If you have not yet installed Google Analytics on your website. Get started. It's pretty much copy/pasting code into your website, and then you can start stalking... wait, TRACKING your visitors. Are they coming from South Africa? New York City? Are they spending 5 hours on your site or 5 seconds? All of this information will make you a better marketer and help you understand your customers.