Are you posting at 12am on Facebook, after a long day? Well you're probably not getting the traffic you want when everyone is asleep. For each outlet there are different peak times where your message will be optimized for the most views!
For Twitter, the best time to post is between 1-3pm. Probably because people are on their lunch breaks and browing stories. They are basically bored, and trying to see what's trending. Facebook's peak hours are also similar 1-4pm, but people spend more time on Facebook and find it more engaging.
The best time to post a picture on Instagram or post on Linkedin is between 5-6pm because people are slowly leaving work, the...
These days managing social media has become a full time task. You need to put 1 post on 6 different outlets. Each outlet is similar, yet vastly different. Facebook, Twitter, Instagram, Linkedin, Google +, Pinterest... The list grows. Tools like Hootsuite, are great for timing posts along with listening. Listening, means finding your audience online and your brand advocates. Although Hootquite has many great features, we find that when it comes to Pinterest it's not the right tool.
Viraltag, was founded in 2012, and was formely known as Pingraphy. Viraltag helps manage your visual content on marketing platforms. It's great for managing Instagram, but it is t...
"Video Killed the Radio Star"... In Social Media the VIDEO can make you a STAR!
If you're looking at your social media stats the past few months you will realize that your posts are not getting as much traffic as before. You're probably frustrated. Not only is Facebook pushing users to use "boosted" posts and ads, to get the word out about your brand, but in some ways Facebook is democratic and with it's data and fancy algorithms, has noticed that users want VIDEOS!
In January 2015, Facebook reported that over 50% of people in the US who come to Facebook daily watch at least one video per day (TechCrunch). It doesn’t break out how many of those are auto-played but d...
Blogs started in 1997, as weblog, but it's now taken off. Every client I work with has a blog. When I frist started Sheer Concepts in 2011, I knew I wanted to help market small businesses. I focused on social media outlets like Facebook and Twitter, and helped them with branded materials, and graphic design services. After the first year, I realized along with my clients that marketing a small business was now a new atmosphere. Social media posts had to be frequent and unique, graphics had to come in multiple formats to fit (Instagram, Facebook, Email Marketing, and print!). How is a small business supposed to keep up? We can help!
If you're a small business you're probably overwhelmed with all the social media platforms you need to be active on. It's important to focus your time on the social media outlets that speak to your industry and demographic.
Pinterest has over 70 million users, with almost 80% being female (Hubspot)! Girls are planning their weddings, decorating their homes, and pinning their favorite clothes on this bustling social network. This doesn't mean other businesses cannot benefit from Pinterest features and the impact it can have on your business. Pinterest is great for SEO, generating customer leads, and brand awareness & engagement.
Don't know where to start? Here our a few tips on cre...
Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase.
Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should be as specific as possible, in order to not waste money on weak clicks.
One of the great things about Facebook Ads are the demographics. Users can select from - age, zip codes, interests, marital status, educa...
In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram.
At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Great for SEO! We've also been able to keep in touch with customers on Instagram because they post their purchase and use a business hashtag or tag the businesses Insagram account. We then listen and follow and i...
It is incredible how technology and innovation is changing our world. Recently, I came across an incredible product by Microsoft called Hololens. This will inspire you and perhaps be a little creepy, but imagine the possibilities. Product designers will love this! Plus there could be many social media capablilites. It's like FaceTime meets Photoshop meets steroids!
Architects, interior designers, specialists, and even your friends can create holograms in your space in real time to show you what a 3D product would look like. Imagine all the services that could be offered from afar and brought to your own home or office!
"The difference between a dream and a goal...is a plan!" - Anonymous
Are you crunched for time, but need a plan for your social media? You know you need to update your social media regularly, but you cannot afford a Social Media Manager. First, try hiring a social media consultant. To help you write up a plan or guide for your business. We've come with our own guide below to show you that if you spend 15 minutes on your social media a day, you can easily see results. This a more general guide, meaning you business may require something a little different.
5 Quick Tips:
1. Pick your top 3 social media platforms and spend 5 minutes on each platform! 3 minutes of reading and browsing...
15 years ago nobody would understand you if you said, "My social media is a mess!" Well, in the past 10 years, we hear it all the time.
Many people don't know where to start with their social media plan. Businesses are so focused on running their business that many key marketing tools are ignored. If a business is using social media, and doesn't have an inhouse marketer constanly updating social media outlets, chances are it's a bit of a mess. Even large brands start to have "messy" social media because their are multiple hands touching the outlets and posting content without a clear strategy or message.