Are you posting at 12am on Facebook, after a long day? Well you're probably not getting the traffic you want when everyone is asleep. For each outlet there are different peak times where your message will be optimized for the most views!
For Twitter, the best time to post is between 1-3pm. Probably because people are on their lunch breaks and browing stories. They are basically bored, and trying to see what's trending. Facebook's peak hours are also similar 1-4pm, but people spend more time on Facebook and find it more engaging.
The best time to post a picture on Instagram or post on Linkedin is between 5-6pm because people are slowly leaving work, the...
These days managing social media has become a full time task. You need to put 1 post on 6 different outlets. Each outlet is similar, yet vastly different. Facebook, Twitter, Instagram, Linkedin, Google +, Pinterest... The list grows. Tools like Hootsuite, are great for timing posts along with listening. Listening, means finding your audience online and your brand advocates. Although Hootquite has many great features, we find that when it comes to Pinterest it's not the right tool.
Viraltag, was founded in 2012, and was formely known as Pingraphy. Viraltag helps manage your visual content on marketing platforms. It's great for managing Instagram, but it is t...
In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram.
At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Great for SEO! We've also been able to keep in touch with customers on Instagram because they post their purchase and use a business hashtag or tag the businesses Insagram account. We then listen and follow and i...
"The difference between a dream and a goal...is a plan!" - Anonymous
Are you crunched for time, but need a plan for your social media? You know you need to update your social media regularly, but you cannot afford a Social Media Manager. First, try hiring a social media consultant. To help you write up a plan or guide for your business. We've come with our own guide below to show you that if you spend 15 minutes on your social media a day, you can easily see results. This a more general guide, meaning you business may require something a little different.
5 Quick Tips:
1. Pick your top 3 social media platforms and spend 5 minutes on each platform! 3 minutes of reading and browsing...
We are all visual creatures. Sometimes COLORS speak louder than words, and as the famous quote goes.. a picture is worth a thousand words!
In our visiual culture, you can gain tremendous engagement on your website and on social media, with compelling graphics. Brand your graphics with your logo, use fonts and colors from your website. You can showcase your message and your product to create an engageming and compelling statement.
Don't know where to start?
1. Use a photo-editing software. We like Adobe Photoshop.
2. Find a product or quote that is relevant to your brand.
I recently spoke to an SEO guru working with large brands on boosting their Google ranking. Isn't that what we all want? To be #1 on Google?
Here are 5 things I learned that will keep your business relevant in the Google world.
1. Google Analytics - Track. Analyze. Repeat. - If you have not yet installed Google Analytics on your website. Get started. It's pretty much copy/pasting code into your website, and then you can start stalking... wait, TRACKING your visitors. Are they coming from South Africa? New York City? Are they spending 5 hours on your site or 5 seconds? All of this information will make you a better marketer and help you understand your customers.