Timing is EVERYTHING. Are you posting at 12am on Facebook, after a long day? Well you're probably not getting the traffic you want when everyone is asleep. For each outlet there are different peak times where your message will be optimized for the most views! For Twitter, the best time to post is between 1-3pm. Probably because people are on their lunch breaks and browing stories. They are basically bored, and trying to see what's trending. Facebook's peak hours are also sim

"Video Killed the Radio Star"... In Social Media the VIDEO can make you a STAR! If you're looking at your social media stats the past few months you will realize that your posts are not getting as much traffic as before. You're probably frustrated. Not only is Facebook pushing users to use "boosted" posts and ads, to get the word out about your brand, but in some ways Facebook is democratic and with it's data and fancy algorithms, has noticed that users want VIDEOS! In Janua

BLOG - It's not a new word anymore. Blogs started in 1997, as weblog, but it's now taken off. Every client I work with has a blog. When I frist started Sheer Concepts in 2011, I knew I wanted to help market small businesses. I focused on social media outlets like Facebook and Twitter, and helped them with branded materials, and graphic design services. After the first year, I realized along with my clients that marketing a small business was now a new atmosphere. Social media

Your Facebook Page is just as important as your website. Facebook is making a lot of updates to Facebook pages, and we don't want you to fall behind. The algorithm of what will pop up on someones newsfeed and what to share is changing, which means your posts might need to change as well. 1. Call-To-Action Button on Facebook Cover Photo - Make sure to connect this to your website, and use an appropriate button for your fans! Facebook will also share the analytics of how many

If you're a small business you're probably overwhelmed with all the social media platforms you need to be active on. It's important to focus your time on the social media outlets that speak to your industry and demographic. Pinterest has over 70 million users, with almost 80% being female (Hubspot)! Girls are planning their weddings, decorating their homes, and pinning their favorite clothes on this bustling social network. This doesn't mean other businesses cannot benefit fr

We Love FACEBOOK Ads! Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase. Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should

Get Instant LOVE from Instagram. In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram. At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Gre

"The difference between a dream and a goal...is a plan!" - Anonymous Are you crunched for time, but need a plan for your social media? You know you need to update your social media regularly, but you cannot afford a Social Media Manager. First, try hiring a social media consultant. To help you write up a plan or guide for your business. We've come with our own guide below to show you that if you spend 15 minutes on your social media a day, you can easily see results. This a m

ORGANIZE Your Social Media. 15 years ago nobody would understand you if you said, "My social media is a mess!" Well, in the past 10 years, we hear it all the time. Many people don't know where to start with their social media plan. Businesses are so focused on running their business that many key marketing tools are ignored. If a business is using social media, and doesn't have an inhouse marketer constanly updating social media outlets, chances are it's a bit of a mess. Even

Keep it Social Meets Photoshop. We are all visual creatures. Sometimes COLORS speak louder than words, and as the famous quote goes.. a picture is worth a thousand words! In our visiual culture, you can gain tremendous engagement on your website and on social media, with compelling graphics. Brand your graphics with your logo, use fonts and colors from your website. You can showcase your message and your product to create an engageming and compelling statement. Don't know whe