What Are The Best Times to Post on Social Media Sites
Timing is EVERYTHING. Are you posting at 12am on Facebook, after a long day? Well you're probably not getting the traffic you want when everyone is asleep. For each outlet there are different peak times where your message will be optimized for the most views! For Twitter, the best time to post is between 1-3pm. Probably because people are on their lunch breaks and browing stories. They are basically bored, and trying to see what's trending. Facebook's peak hours are also sim
How to Start a Blog - 8 Tips for Small Businesses That Blog
BLOG - It's not a new word anymore. Blogs started in 1997, as weblog, but it's now taken off. Every client I work with has a blog. When I frist started Sheer Concepts in 2011, I knew I wanted to help market small businesses. I focused on social media outlets like Facebook and Twitter, and helped them with branded materials, and graphic design services. After the first year, I realized along with my clients that marketing a small business was now a new atmosphere. Social media
What Edgar Degas' Ballerinas Can Teach You About Business
Bold & Beautiful. What can you learn from art? A lot. Afterall, the original graphic designers were artists, and the first marketers were also artists. As artists comment on society, one artist really speaks to me when it comes to running a business. Edgar Degas, a 19th century French painter obesssed with ballerinas, can teach us a lot about the effort of starting and maintaining a business. Here are 3 things we can learn from a Degas painting of a ballerina: 1. DEDICATION-
Andy Warhol- Artist and Social Media Pioneer
Are You Famous? Was Andy Warhol right? Warhol was a 1960s American Pop-Artist. He is famous for his Marliyn Monroe screen prints and Campbell Soup Paintings. His artistic commentary on pop culture can still be seen every where and is extremely relevant today. His quote, "In the future everybody will be world famous for 15 minutes." Sounds like a preminition to social media. Warhol knew a lot about the advertising world, as he started his career in New York City designing adve
How to Set Up Your Business Profile on Pinterest
If you're a small business you're probably overwhelmed with all the social media platforms you need to be active on. It's important to focus your time on the social media outlets that speak to your industry and demographic. Pinterest has over 70 million users, with almost 80% being female (Hubspot)! Girls are planning their weddings, decorating their homes, and pinning their favorite clothes on this bustling social network. This doesn't mean other businesses cannot benefit fr
Facebook Ads for Super Bowl & Valentine's Day... and Why You Need to Start Your Campaign ASAP!
We Love FACEBOOK Ads! Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase. Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should
How to Use Instagram for Business Leads and More!
Get Instant LOVE from Instagram. In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram. At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Gre
The Future of Social Design - Microsoft Hololens
Simply WOW. It is incredible how technology and innovation is changing our world. Recently, I came across an incredible product by Microsoft called Hololens. This will inspire you and perhaps be a little creepy, but imagine the possibilities. Product designers will love this! Plus there could be many social media capablilites. It's like FaceTime meets Photoshop meets steroids! Architects, interior designers, specialists, and even your friends can create holograms in your spac
Branded Social Media Graphics
Keep it Social Meets Photoshop. We are all visual creatures. Sometimes COLORS speak louder than words, and as the famous quote goes.. a picture is worth a thousand words! In our visiual culture, you can gain tremendous engagement on your website and on social media, with compelling graphics. Brand your graphics with your logo, use fonts and colors from your website. You can showcase your message and your product to create an engageming and compelling statement. Don't know whe
5 Simple SEO Tips
Be #1. I recently spoke to an SEO guru working with large brands on boosting their Google ranking. Isn't that what we all want? To be #1 on Google? Here are 5 things I learned that will keep your business relevant in the Google world. 1. Google Analytics - Track. Analyze. Repeat. - If you have not yet installed Google Analytics on your website. Get started. It's pretty much copy/pasting code into your website, and then you can start stalking... wait, TRACKING your visitors. A
