What Edgar Degas' Ballerinas Can Teach You About Business
Bold & Beautiful. What can you learn from art? A lot. Afterall, the original graphic designers were artists, and the first marketers were also artists. As artists comment on society, one artist really speaks to me when it comes to running a business. Edgar Degas, a 19th century French painter obesssed with ballerinas, can teach us a lot about the effort of starting and maintaining a business. Here are 3 things we can learn from a Degas painting of a ballerina: 1. DEDICATION-
Andy Warhol- Artist and Social Media Pioneer
Are You Famous? Was Andy Warhol right? Warhol was a 1960s American Pop-Artist. He is famous for his Marliyn Monroe screen prints and Campbell Soup Paintings. His artistic commentary on pop culture can still be seen every where and is extremely relevant today. His quote, "In the future everybody will be world famous for 15 minutes." Sounds like a preminition to social media. Warhol knew a lot about the advertising world, as he started his career in New York City designing adve
Facebook Ads for Super Bowl & Valentine's Day... and Why You Need to Start Your Campaign ASAP!
We Love FACEBOOK Ads! Facebook Ads are perfect for generating traffic to your website, viral marketing, and getting more page likes! With Facebook Ads you can easily hone in on your target demographic, set up a budget, and watch how the clicks increase. Recently, we've set up a few campaigns for our clients. One is targetted for more page likes, while the other is to increase clicks to the website. One is product specific, while the other is more general. Ideally, you should
How to Use Instagram for Business Leads and More!
Get Instant LOVE from Instagram. In 2012, Facebook bought Instagram for $1 Billion. Instagram at the time was just a startup with about 4 employees. Now, it's everywhere and their icon is used on many products by businesses that want their network to use Instagram. At SheerConcepts, we see medium and small businesses benefiting from the wonders of Instagram. We've been able to find bloggers in the area to come into local businesses and write about them- Great exposure and Gre
The Future of Social Design - Microsoft Hololens
Simply WOW. It is incredible how technology and innovation is changing our world. Recently, I came across an incredible product by Microsoft called Hololens. This will inspire you and perhaps be a little creepy, but imagine the possibilities. Product designers will love this! Plus there could be many social media capablilites. It's like FaceTime meets Photoshop meets steroids! Architects, interior designers, specialists, and even your friends can create holograms in your spac
Social Media Guide for 2015
"The difference between a dream and a goal...is a plan!" - Anonymous Are you crunched for time, but need a plan for your social media? You know you need to update your social media regularly, but you cannot afford a Social Media Manager. First, try hiring a social media consultant. To help you write up a plan or guide for your business. We've come with our own guide below to show you that if you spend 15 minutes on your social media a day, you can easily see results. This a m
Reasons Your Business Should Hire a Social Media Consultant
ORGANIZE Your Social Media. 15 years ago nobody would understand you if you said, "My social media is a mess!" Well, in the past 10 years, we hear it all the time. Many people don't know where to start with their social media plan. Businesses are so focused on running their business that many key marketing tools are ignored. If a business is using social media, and doesn't have an inhouse marketer constanly updating social media outlets, chances are it's a bit of a mess. Even
Branded Social Media Graphics
Keep it Social Meets Photoshop. We are all visual creatures. Sometimes COLORS speak louder than words, and as the famous quote goes.. a picture is worth a thousand words! In our visiual culture, you can gain tremendous engagement on your website and on social media, with compelling graphics. Brand your graphics with your logo, use fonts and colors from your website. You can showcase your message and your product to create an engageming and compelling statement. Don't know whe
How long should a Facebook post be?
Keep it Short Meets Keep it Social. I had an English teacher in high school that would tell her students that an essay should be like a woman's skirt, "Long enough to cover the subject, but short enough to be interesting." She was clearly very wise, and this is the best advice for managing your social media. In our content obsessed society, it's rarely a good thing to go on and on! When it comes to posting on Facebook, you want to keep it under 80 characters. Why? Because res
